The hot buzz now is creating your personal brand and standing out in the social world. Because our challenge is through the web, computer, and the written word, it requires a different approach than meeting in person.

Related: 3 Steps To Branding Yourself For Career Success

So, you are invited to a business party or event. You walk in and pretty much everyone is dressed in some form of black, blue, gray, brown, or beige. Then, your eyes catch someone wearing a royal blue, cherry red, banana yellow, and lavender something. Your eyes naturally go to that vivid color.

This concept is similar to how people communicate. Most people are standing a few feet from each other speaking to each other with the mouth moving but little else energy or emotion. One person you notice has a crowd around them and is using their hands, smiling, animated, having fun and engaging others to have fun and participate, too. Their energy is stimulating others energy.

We all have the potential to be this and do this.

Your Personal Brand, Personal Branding, Unique Selling Principle, and Brand Essence are really all the same name and description for who you already are. Our given genetic DNA personalities give us everything we need to tap into this.

Our “persona” is both internal and external. For some it comes easier than others.

Some of the things we can do to develop this internal and external persona is:

• Develop a professional appearance and image
• Develop a positive mindset and attitude
• Discover your communication style
• Nurture and manage relationships
• Mentor others
• Advocate and support others
• Volunteer and give back

I love this post from Seth Godin’s blog, Finding Your Brand Essence. It really resonated with me.

“Clothes don’t make the man, the man makes the man. Clothes (and the brand) just amplify that.”

How are you discovering and creating your internal and external persona?